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  • Writer's pictureRihazudin Razik

A new need to do something

The way smartphones and social media sites are made has made it easier for people to get addicted to screens. The fact that these platforms are addicting might not have been planned, and it might not have been inevitable. It was caused by business models that were based on keeping users engaged for as long as possible. When combined with A/B testing, this led to design features, like infinite scroll and push notifications, that made people addicted while trying to keep people engaged for as long as possible. What will be the equivalent of infinite scroll in the metaverse either? Even though we are still in the beginning stages and there are many visions of the metaverse, one thing that many of these visions have in common is persistence. The goal is to make environments that are always on and where people spend a lot of time. Will the goal of an always-on metaverse, like the goal of getting as many people to use social media as possible, cause a new wave of user addictions?

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